Gucci, the last to sell luxury for pets | Lifestyle

Luxury is associated with exclusivity and the ability to stand out from the rest, even in those details and accessories that go beyond clothing itself. And as it happens on most occasions, it is not available to everyone. “My mother is not the only fashion icon in the family. fashion, I’m ready for the photo shoot ”, you could read in a 2021 post from the Instagram account of Paris Hilton’s chihuahuas. In the video, the pet of the American businesswoman appears wearing different models from Versace, Christian Dior and Louis Vuitton, among others.

It is quite common to see models, businessmen, millionaires and celebrities that coordinate their pets with the exclusive garments and models of large firms that they wear themselves. Seeking that exclusive market of animal-loving luxury customers is what has led Gucci to launch Gucci Pet, a collection of clothing and accessories for dogs and cats. Some reach the astronomical price of 6,000 euros.

The Italian brand, the latest to join the luxury fashion for pets, has followed in the footsteps of other firms such as Versace, Louis Vuitton, Moschino, Ralph Lauren and Fendi, which have already developed exclusive products for the furry of the house.

The collection is divided into three sections: accessories, including straps, travel bags and harnesses; household items, such as drinkers, feeders and beds, and the section of ready-to-wear. In the latter you can find t-shirts, sweaters and coats, which can reach a price of up to 710 euros. The garments are made under the same standards as the firm and with bright colors and distinctive prints, such as the classic Gucci monogram. The designs have been extracted from the ready-to-wear of the brand with the idea that owner and pet can wear outfits matching

Three of the sweater models from the Gucci Pet collection.MAX SIEDENTOPF (GUCCI)

The offer offered by Gucci in this collection includes necklaces and harnesses in smooth leather, which can be purchased from 340 euros, or waste bag holders, for 320 euros. In addition, the series consists of a selection of articles also conceived as design pieces for the home, among which are the personalized miniature sofas (6,500 euros), one of the most expensive pieces of the launch.

In addition, among these common products for the home (at unusual prices), customers can also purchase bowls with different patterns (450 euros) and hoods to cover them (690 euros), hard cases with removable ceramic bowls and handles to carry them comfortably. , as well as matching feeding mats for about 250 euros.

A promotional image of 'Gucci Pet', the Italian firm's collection for pets.
A promotional image of ‘Gucci Pet’, the Italian firm’s collection for pets.MAX SIEDENTOPF (GUCCI)

The creative director of the Italian house, Alessandro Michele, has conceived this campaign through pet portraits made by the photographer and art director Max Siedentopf. Michele, as Gucci explains in a press release, has wanted to enhance the sweet, strong, happy or grumpy character of each animal, choosing a cast of dogs and cats of different breeds and sizes, who wear pieces from the new collection on “backdrops”. with clean and colorful backgrounds” that highlight “the personality of each one of them”.

This new line for pets gives continuity to the Gucci Lifestyle collection, launched in September 2021, a brand space that houses, under the same umbrella and philosophy, everyday pieces and elements, such as stationery, games, travel outfits and comfortable clothes.

More luxury designs and low cost

But Gucci isn’t the only luxury brand that has found a new niche for its wealthy customers in pet clothing and accessories. Versace, Louis Vuitton, Moschino, Ralph Lauren and Fendi are some of the brands that have also opted to launch their own collections for cats and dogs.

Donatella Versace has transferred her distinctive jellyfish to clothing and accessories for pets in a mini-collection of 13 products, with raincoats and necklaces priced between 31,000 and 35,000 euros. The designer does not hesitate to promote her designs through the social networks of Audreyhis pet (On Instagram alone, he has more than 27,000 followers).

Ralph Lauren, for its part, also sells a collection with its iconic polo shirts (between 47 and 145 euros) and Louis Vuitton has transferred its iconography to necklaces and travel bags, which cost up to 2,600 euros.

Another brand, Moncler, the luxury down jacket firm, has incorporated a collection of its coats into its launches for several seasons now, but in a version for pets. In addition, it is common to see different breeds of dogs that show the novelties in its parades, as happened in the parade of its autumn and winter 2020/21 collection.

But not all items for pets have exorbitant prices or for the reach of only a privileged few. In 2018, Moschino launched a special collaboration with the Swedish firm H&M, which included exclusive pieces for dogs; like jackets that cost around 60 euros.

In line with the enormous pull of the pet clothing market, Zara also launched its own canine line in 2021 consisting of raincoats, coats, sweatshirts and various accessories such as blankets, beds, collars with printed bandanas and toys at affordable prices.