It is not surprising that today when opening social networks, such as Twitter, the first thing that appears in the list of trends are words in hangul (Korean alphabet) related to the k pop; short and seemingly difficult to pronounce names such as Jungkook, Taeyong or Hyunjin; or expressions as strange as selca day, oppa and fighting.
And it is that it is incredible how despite the cultural differences, the different languages and the geographical separation, the hallyu (translated as Korean wave) has had such an important impact on the Western public, especially in Mexico, a country that has been characterized as a great consumer of K-dramas, gastronomy, K-beauty and else.
K-pop is a case that is well worth highlighting, because currently its greatest exponents have begun to invade the lists of the most famous songs such as Hot 100 or the Billboard 200have broken historical marks of artists of the stature of the Beatles and have even been nominated in the grammys.
Therefore, it is not surprising that platforms of streaming give it a space and have created its hit list, as is the case with Apple with its top K-pop songs available for at least 39 countries, including Mexico; This drives the South Korean music industry to leap across oceans and disrupt other cultures.
Here a list of the 10 most important songs of this day:
Song: Good Boy Gone Bad
Song: That That (Prod. & feat. SUGA by BTS)
Song: Lonely Boy (The tattoo on my ring finger)
Song: Pied Piper
Song: Opening Sequence
Song: Gangnam Style
Song: Dynamite (Slow Jam Remix)
Song: River Flows In You
Song: Permission To Dance
history of k pop
Modern K-pop (from the English “Korean pop”) has its origins in the 1990s with the emergence of the popular group Seo Taiji and Boys in 1992, known for incorporating Western music genres such as rap, hip-hop, and western music into their songs. hop, rock, jazz, electronics and techno.
This trio, made up of Seo Taiji, Yang Hyun-suk and Lee Juno, made their debut on an MBC network talent show with the song Nan Arayo, shocking the jury, who gave them the lowest ratings. However, the success of this single on radio and television was resounding, which led to the release of more songs of that style and more artists who bet on it.
It was not until 1995 when producer Lee Soo Man created one of the companies that to date remain a “heavyweight” in the music industry, S Entertainment; while former Seo Taiji & Boys member Yang Hyun Suk created YG-Entertainment (nineteen ninety six); followed by JYPEntertainment (1997), established by singer Park Jin Young.
These three companies were known for a long time as the “Big 3″ ‒until the success that BTS achieved with BigHit Entertainment (now known as Hybe Labels)‒ and were dedicated to teaching the first generations of idols, in order to to satisfy the demand of the Korean public to want to see younger artists.
Along this path, the HOT group was one of the first to debut in the industry, followed by others who made up the well-known “first generation of K-pop” like Sechs Kies, SES, Fin.KL, NRG, Baby VOX, Diva, Shinhwa and god
At the beginning of the new millennium, some of the groups of idols that had debuted were without activities while others like Baby Vox triumphed in other Asian countries, being the song Coincidence promoted in the 2003 Soccer World Cup and placing first on the Chinese music charts.
At the same time, other artists who launched as solo artists also marked a milestone: BoA, the first Korean singer to lead the Oricon chart in Japanan equivalent to the Billboard list but Asian and in which artists from other countries rarely manage to enter and Rain, an actor and singer who gave a concert for 40 thousand people in Beijing.
Later, the so-called “second generation of K-pop” would begin, again in the hands of groups that were made up of young figures, as was the case with TVXQ (debuting in 2003), SS501 (2005), Super Junior (2005), BIGBANG (2006), as well as girl groups such as Wonder Girls (2007), Girls Generation (2007), and KARA (2007).
By 2008, South Korea was already dominating the entertainment market in Asia with an annual growth rate of over 10% in exports of its music and TV products with K-dramas even accounting for 68% of the music market. in Japan, ahead of China (11.2%) and the United States (2.1%).
Later, more groups like SHINee or INFINITE, the latter who managed to secure the record of being the first to top the list of emerging artists on Billboard in 2014 with his song Last Romeo; 2PM, EXO, 2IN1, until reaching the third generation of K-pop, which includes new groups such as BTS, Seventeen, GOT7, Twice, Red Velvet, BLACKPINK, MAMAMOO, among others, until the current fourth generation, which is all those who debuted between 2017 and 2018 like Stray Kids, ITZY, Ateez, Astro and more.
It is worth mentioning that a watershed that should be considered is Gangnam Style of the rapper PSYa song that not only managed to break unimaginable records on music platforms like YouTube, but also went around the world and showed that language was not a barrier to success in highly competitive countries such as the American industry.
To date, the baton as the greatest exponents of K-pop is held by the group BTS ‒made up of Suga, RM, Jin, Jimin, J-Hope, V and Jungkook‒, who in addition to dominating the music industry in South Korea and establishing their fame in the rest of the world, have been named “Asian trend leader” by The Economist and “Artists of the Year” by the magazine TIMEgoing through his award nominations grammys and his 10 Billboard awards.