Thunderthe prodigy of Argentine hip hop, opens today with the star Nathy Pelusothe video “ARGENTINA”, the new single from their successful second studio album, BIEN O MAL.
In “ARGENTINA” two of the strongest forces in the Southern Cone come together, winking at their homeland while weaving a poem that names the 23 Argentine provinces. The video was directed by El Dorado and Lucas Vignale and produced by Sur Capital Records.
With a cold tone and darker undertones, the video shows Trueno playing a role that matches the strength of his powerful message, with words that come from the rawness of life on the street. Nathy, dressed in an elegant and futuristic aesthetic, unfolds the power of her presence, while she offers emotional direct lines with her characteristic flow.
Then transporting the spectators to a bustling dance hall, a typical Buenos Aires tango milonga, the artists feed off each other’s energies as they sing together the most melodic part of the song. The camera takes a dramatic turn when Peluso enters with his soulful voice near the end of the song, while he sings: “Argentina, if I wanted to forget you I couldn’t…”. Enthralled by his country, Thunder recites his ode to Argentina, captivating the public as he travels from North to South and the pure emotion, without filters, is captured through the camera lens, which portrays him shooting his rhymes in the rain. .
The premiere of “ARGENTINA” comes after the Argentine artist’s nomination for the 2022 Youth Awards. Trueno was recognized in the “Best Couple Song” category for his successful collaboration on “Dangerous” by Nicki Nicole, with the producer Bizarrap.
Last month, the hip hop spokesman from the south released his long-awaited album “BIEN O MAL”, which has already surpassed 600 million streams worldwide: just 5 days after its release, it achieved significant positioning on platforms digital, entering the Top 50 of Spotify in 11 countries, and being a global trend on YouTube with three contents in the top 10 (#3 with the official video of the initial single “TIERRA ZANTA”, #7 with the audio video from “ARGENTINA” ft. Nathy Peluso and #8 with “BIEN O MAL”).
In addition, the image of “BIEN O MAL” conquered the streets of several large cities in America and Europe, consolidating its position as one of the greatest benchmarks for hip hop in Latin America, with a presence in Barcelona, Buenos Aires, Mexico City, London. , Madrid and even in Times Square itself in New York. Thunder resounded throughout the world!
Earlier this year, Trueno kicked off their world tour of the year internationally, with two tremendous sets with record attendance at the Lollapalooza Chile and Vive Latino Mexico festivals. In late April, he had an explosive set of his own at the Festival Quilmes Rock, closing the first day on the main stage firing off improvised rhymes alongside the legendary English band Gorillaz. He is establishing himself as one of the most popular emerging artists in Ibero-America, amply demonstrating that his “family hip hop” proposal resounds from Argentina throughout the continent and beyond the Atlantic.
Trueno will continue his tour this summer in the northern hemisphere, taking his show to the Spanish festivals of Maleducats, Calafell Beach Festival, Mallorca Live Festival, Holika, Maleducaos, Puro Latino Fest, Cruilla, Boombastic, and Festival Madrid Salvaje, among others. He will then return to his country, to perform in August and September in the cities of Córdoba, Tucumán and Rosario. Mexico will be the next stop in October, with dates in Mexico City, Monterrey, Toluca, Tlaxcala, Puebla, Mexicali, Tijuana and Querétaro. To close the 2022 stage of his “GOOD OR MAL World Tour”, he will perform at the iconic Luna Stadium Park of his hometown, Buenos Aires, on November 29 and December 2.
TR1’s message will continue to reach new destinations with the songs from their new album: an amplifier of their message of generational empowerment on a global scale: “Right or wrong through our medium, we are fighting for ourselves. Sacrificing what we have and what we don’t, in search of Peace. We are not differences, in the fight we are all one”.
In his new album, Trueno shows his own vision of the current world, critical and inspiring, and proposes an album that is organized in a conceptual way, with its themes divided into two axes: precisely those that represent the duality between good and evil. A journey under the slogan “from protest to celebration”, with an interlude that connects both parts from the voice of Thunder himself exposing how he sees the social and cultural reality of Latin America today.
“BIEN O MAL” is then made up of a total of 13 tracks that give shape to an organic work, played with real instrumentation, and with the participation of a large and talented team of musicians, producers, fellow composers and guest artists.
The 5 successful advances that were released since mid-2021, which have certifications at the Hispanic American level, are included: “PANAMA” along with DUKI (Gold in Argentina, Spain and Uruguay), “JUST FOR YOU” (Gold in Argentina and Uruguay), “FEEL ME??” (Platinum in Argentina, Spain and Uruguay; Gold in Chile), “DANCE CRIP” (Platinum in Argentina, Spain and Uruguay; Gold in Chile and Mexico), “JUNGLE“with Randy & Bizarrap and the interlude”FREESTYLE MANIFESTO”, a true declaration of principles recited that concludes with a forceful freestyle recorded in a single studio volume, in which Trueno shows the freshness that his rhymes still have.
“ZANTA LAND”, focus track for the release of the album, is a good example of the spirit that runs through all the material. Includes: the voices of iconic artists of Argentine folklore such as Victor Heredia and La Charo; the sampling of “Sulky” by Gustavo Cerati; producer Brian Taylor re-interpreting a Facundo Cabral classic on guitar (“I’m not from here, nor am I from there); and the sound of Thunder declaring “Latin America does not cry, it sings.” In addition, other creations stand out within the solid tracklist, such as: “ARGENTINA”, a new single that he shares with his compatriot living in Spain, Nathy Peluso, and includes a poem recited by Mateo naming the 23 Argentine provinces; “BUENOS AIRES EN LLAMAS”, a confessional song along the lines of previous releases such as “Rain I” and “Rain II”, with a beat made from real ambient sounds recorded in the city; “HOOD”, a quasi-bachata in which he plays with the idea of his native neighborhood as a female love, with a new look now that he sees it from a distance; or the title track of the album in which TR1 demonstrates why he is the spokesperson for the region’s youth.